Overview
This course is designed to provide students with a critical and reflective understanding of marketing strategies and management approaches and its relevance in contemporary business globally.

Students will be exposed to core and, most importantly, emerging key business principles, concepts, and applications across a comprehensive spectrum of disciplines while developing an in-depth understanding of mass communication approaches and to achieving organisational goals.

This complementary blend of knowledge, skills and abilities will enable graduates to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment.

Learning Outcomes
The course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed to adapt to a rapidly changing, dynamic, and competitive global marketplace. Upon completion, students will be able to:

► Understand the role of marketing and communications within the business and explore the impact of marketing on society, industry and the natural environment.
► Demonstrate an understanding of and ability to apply classical and contemporary principles of marketing within business planning.
► Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
► Apply their understanding of different domains of knowledge and the different perspectives in the study and practice of marketing and communications, in both domestic and international contexts.
► Apply knowledge of business concepts and functions in an integrated manner and appreciate new emerging ideas and trends affecting the marketing industry.

Course Subjects
Students will be exposed to a number of critical areas over 3 semesters and are assessed through a combination of written examinations and assignments.

Year 1:
► Accounting & Business Environment
► Microeconomics
► Organisational Behaviour
► Marketing Management
► Basic Business Statistics (Elective)
► Management (Elective)
► Ethnic Studies (MPU)

Year 2:
► Financial Management
► Human Resource Management
► Strategic Management
► Operations Management
► Business Communication (Elective)
► Management Information System (Elective)
► Community Service (MPU)
► Critical Thinking Skills (MPU)
► Ethics of Communication (MPU)

Year 3:
► As required by the respective partner universities